Monsoon season in India is the sign it's time for me to leave, it's a tricky time to move around the country when it's raining most of the day.
Next stop, Sweden for the summer only; a land of stunning landscape which embraces a lifestyle that is both refreshing and inspiring. At the heart of this lifestyle is the concept of lagom, a Swedish term meaning "just the right amount."
This philosophy encourages balance and moderation in all aspects of life, promoting a sense of contentment and well-being.
The minute you land in Stockholm, we feel the sense of calmness.
The Lagom Way of Living
Living the lagom way means appreciating the little things and finding joy in simplicity.
It’s about creating a harmonious environment where everything has its place, from the cozy corners of your home to the way you interact with nature. In Sweden, this balance is reflected in the design aesthetic, where nature-inspired prints and earthy tones dominate.
I pull a lot of inspiration from Sweden for Naudic, offering collections that celebrate the natural world through vibrant colours and organic patterns. Doing this, reminds me to always include the beauty found in the outdoors, seamlessly blending comfort with style.
A Classic Swedish Summertime Day
Imagine a classic Swedish summertime day: the sun rises early, casting a golden glow over the lush green landscapes. The air is fresh, filled with the scent of blooming flowers and the gentle rustle of leaves. Families gather for picnics by the lakeside, where laughter and the sound of splashing water create a cheerful atmosphere. In this idyllic setting, you find locals dressed in lightweight clothing, relaxed silhouettes which are perfect for enjoying the outdoors, whether they're lounging on a blanket or exploring the nearby trails. I really love the way the Swedes embrace the summertime.
In Sweden, the lagom way of living encourages us to slow down, appreciate the present, and find joy in simplicity. Whether it’s through nature-inspired prints or a leisurely summer day spent outdoors, the Swedish lifestyle invites us to create balance and harmony in our lives.
At Naudic, we can embrace this philosophy.
So, let’s take a moment to breathe, enjoy the little things, and perhaps don a piece from Naudic that reminds us of the serene, carefree essence of Swedish living.
All the best,
Emma
