This was the first Naudic prints we designed on my first ever trip to India, when I knew nothing about anything regarding manufacturing or producing in a foreign country.
I had ideas of what it was I was looking for, I loved the design concept of Ikat, but we wanted something modern, fun, bright, something that looked like Naudic’s signature design. Which was still evolving.
We made our classic shapes in this red and navy-blue colourway, it was so beautiful, we printed hundreds of meters of this fabric that summer in 2016. It was a print that grew our business into it’s own look. Ikat is now part of our story.