About Naudic
Naudic is a vibrant fashion brand designing bohemian style clothing with passion and purpose since 2008. It is inspired by global travels and a commitment to transparent and inclusive fashion practices. Visit Our Story page to read more about our brand origin and how Naudic came about.
Introduction
Naudic creates bold, playful, and feminine clothing and lifestyle products that inspire dreamy days and exotic adventures. The brand combines bohemian styles with global influences, creating wearable designs that allow women to express themselves uniquely. Our mission is to empower women with bold, playful, and sustainable fashion that celebrates the fullness of life, while promoting inclusive practices and timeless style, inspiring a more conscious and vibrant approach to fashion.
We stand out in the industry for our commitment to size inclusivity. We offer a wide range of sizes from XS to 4XL, catering to diverse body types and promoting body positivity, making fashion more accessible to a broader audience. We also highlight the importance of the connection to craftsmanship, particularly in embroidery and textile production in India. Plus, we are a women-run business, building a team with women needing flexible working hours.
Our Values
We are a women led and run business, that values inclusivity and body positivity. Our brand caters to all women’s bodies. Our goal is to empower women by providing clothing that not only fits well but also celebrates their unique beauty and individuality.
Our values are evident in our product offering, with a diverse range of sizes. We also choose flattering silhouettes, colours, patterns and fabrics that flatter various body shapes, making them look comfortable.
Behind the Scenes
Our products are created and produced in India. We have set up a creative base in Mumbai so that we can be close to the manufactures. We visit the suppliers frequently to ensure the quality of the product is timely and that we are always sourcing something new. We distribute from a warehouse in Australia and also supply TVSN, plus independent retailers.
Meet Emma & the Team
Emma Puttick – Naudic Founder and Creative Directory: Emma is the visionary behind Naudic, bringing her unique blend of creativity and entrepreneurial spirit to the brand.
Sheridah Harris - Campaign Manager: Sheridah plays a crucial role in managing our photo shoot campaigns, ensuring that our brand message resonates with our audience and aligns with our values of inclusivity and body positivity.
Sunny Hodge - Customer Service Manager: Sunny leads our customer service team, focusing on delivering exceptional support and ensuring that every customer interaction reflects our commitment to customer satisfaction and empowerment.
In addition to our core team, we have also partnered with expert companies in creative and digital marketing, web development, and reporting in Australia and India. These partnerships allow us to stay up to date with the technology in a rapidly changing environment.
Why Naudic?
We maintain a strong connection to our sources and operate with transparency. Our partnerships with suppliers are integral to delivering our collections to customers, which we consider part of our "magic sauce." This, combined with excellent customer service, sets us apart. We also blend European and Australian lifestyle influences into our garments, creating a unique signature look and feel that attracts women to Naudic—something you can't systemise, it's special.
Our global influences from different cultures and styles are added to create a unique touch to our designs. Read more about the travels that inspired our beautiful prints on our blog.
Our ultra caring Customer Service makes Naudic unique. Our team is available online to promptly assist with any customer queries about sizing, fabrications and delivery windows.
Discover Naudic Clothing
Shop our latest arrivals now and follow us on social media to stay up to date with our new collection drops.