Brand values evolve over time and now it is time we set fundamental standards. This includes collaborating with people, partners and organizations who want to make a difference, whose means do not harm neither the environment nor the people involved. These are our non-negotiable’s for this round the globe community platform. I wanted to end the loop of exploitation which had led our era by instead giving back, building, restoring and regenerating.
The future is sustainability, and with a holistic approach this also means growing and educating, restoring and rejuvenating.